Initiatives and referenda are unique. Successful campaigns to pass or defeat them are like nothing else. Winning takes experience, discipline and an incredible attention to detail. Redwood Pacific Public Affairs knows that. We conduct each campaign with the intense, hands-on involvement of battle-hardened managers.
We start with detailed, multi-faceted research. We drill down to learn what voters think and feel. We devise a strategy that aligns the interests of voters with those of our clients then craft a detailed plan to implement that strategy. We don’t just manage from afar – we craft messages, test and refine them, write and shoot commercials, design direct mail pieces and build innovative web strategies.
We manage the implementation of each campaign element. Nothing is left to chance. That’s the power behind our unmatched win record.